client
MR. Riegillio for Amsterdam PRIDE
year
2023
location
Amsterdam, the Netherlands
scope
events
marketing
description
During Amsterdam's Pride celebrations, a stage set up on Dam Square. Flanked by the Royal Palace and the city hall, it became the spotlight for MR. Riegillio's 2023 fashion show. The event was prominently advertised with barrier banners encircling the stage, amounting to 12 billboards throughout the city centre, amplifying MR. Riegillio's presence.
Photography by Dawid Matuszkiewicz, Ramon Heinhuis and Arjan Spannenburg. Video courtesy of MR. Riegillio.
Collage of torn Mr. Riegillio magazine covers featuring diverse drag queens and queer personalities in vibrant and fashionable outfits.
Six performers on stage under an arch of purple lights waving pride-themed flags, with a DJ setup and green neon heart visuals behind them.
Man holding a progress pride flag during an outdoor event with colorful inclusive banners and historic buildings in the background.
Person in shiny red outfit and sequined coat holding a flag on stage at a pride event.
A rectangular frame with torn magazine pages featuring diverse people in colorful clothing attached to a metal stand on a beige background.
Banner displaying the title 'How I Met Your Daddy' surrounded by colorful photos of people in vibrant costumes and lively expressions.
Fabric banner with a collage of diverse people making playful expressions around the text 'chosen family' and a small logo at the center.
Wooden board on metal stand displaying photos, Riegillio MR. stickers, colorful patterned cloth pieces, a drink with ice, and a phone with a QR code.
Banner featuring a collage of vibrant photos of people in leather outfits over a graffiti-covered wall background.
Banner with rainbow stripes and text inviting to Mr. Riegillio's flagship store at Reguliersdwarsstraat 39H, featuring logos and pride-themed graphics.
Two banners promoting House of Riegillio with rainbow stripes; left banner welcomes to queer street in Amsterdam, right banner advertises fetish fashion store at Reguliersdwarsstraat 39H.