client
House of Riegillio / MR. Riegillio
year
2023
location
Amsterdam, the Netherlands
scope
packaging
point of sale
branding
description
MR. Riegillio is a queer-owned fetish fashion brand dedicated to producing high-quality leather gear for kink enthusiasts to wear on all occasions. Launched in 2018, they made their mark in the fetish fashion scene by merging sport, street and fetish fashion, bringing it to the mainstream.
In 2023, they opened their first flagship store, The House of Riegillio, at Reguliersdwarsstraat, in the heart of Amsterdam's queer district. Welcoming people from all shapes and sizes, MR. Riegillio is expanding beyond fetish but always keeping honest to its roots, and with an irreverence that has become a staple of the community.  
Colorful comic-style words and expressions including love, pow, bang, lick, smack, kinky, and explicit language in bold, vibrant text bubbles.
Window decal with the text 'House of Riegillio' and a horizontal rainbow-colored stripe below the text.
Multiple colorful coasters with diagonal stripes in rainbow colors and the text 'HOUSE OF REGILLO' on an orange background.
Magazine open to an ad featuring two people in pink outfits with faux fur jackets and two people in black leather with rainbow stripes and dog masks on their hands and knees on a street, titled 'Queer and Fetish Fashion.'
Open magazine on teal glitter background featuring an ad with three people in colorful queer and fetish fashion outfits.
before
after
Magazine spread showing five men in black and yellow fetish gear in a dark tiled room, with large text saying 'WEAR YOUR FETTISH'.
Magazine opened to an ad with five men, one shirtless and wearing underwear, others in leather and casual outfits, promoting Mr. Riegillio gear at Best Of in Cologne.
Two care instruction booklets, one black with pink splatters and the text Care Instructions, the other pink with white text about storing, nourishing, and cleaning gear.
Colorful catalog titled 'Leather Maintenance Supplies' with four bottles and a skull-shaped bottle on top, placed on a gray textured surface.
Two promotional flyers for House of Rieglio, one showing a group of men in leather outfits with 10% off discount code, the other with rainbow stripes and a welcome message in Amsterdam.
Two colorful pamphlets on a dark textured surface, one reads 'HOW TO TAKE CARE OF YOUR GEAR!' with paint splatters and rainbow stripes, the other reads 'LOOKING FOR TIPS TO STORE, NOURISH AND CLEAN YOUR SEX GEAR?'
Two advertisement banners featuring men wearing black leather outfits in urban settings, promoting Mr. Riegillio brand with website and store information.
Two weathered posters on a bulletin board featuring diverse people, promoting Mr. Riegillio's leather, PVC, and vegan leather collection with a 10% discount code.
Two colorful shopping bags side by side with diagonal stripes and magenta handles, displaying the text 'HOUSE OF RE' and 'HOUSE OF REGILLO'.
Two colorful shopping bags with diagonal stripes and the text 'HOUSE OF RIELLIO' on a smooth blue-gray surface against a matching background.
Person's arm with flame tattoo holding a closed colorful folding fan against a purple background.
Colorful freestanding sign with House of Riegillio store opening hours and webshop QR codes on a beige background.
Signboard displaying 'Everything 25% Off' and 'Gear up with our Grand Opening Sale' with colorful diagonal stripes and the name House of Riegillio.
Colorful sandwich board sign on beige background with text 'Gear Up! Queer & Fetish Fashion' and House of Riegillio logo.